It all began in 2010 outside my college dorm at Hofstra University. I was stuck inside one night during a huge blizzard, and I picked up a camera for the first time ever. I was 19 years old and I had no idea how impactful this moment would be in my career. I convinced my friends Nicole and Katy to let me do their makeup and hair, and using my friend Charlie’s camera, I took photos of my friends outside in the snow.

I felt something spark inside of me when I took these photos, something powerful. That moment sent me on a fierce ten-year mission to pursue my dream.

My dream….is PARLR. After that night in the blizzard, I began my career, working anywhere and everywhere I possibly could, from a makeshift studio in my dorm room to a rented fraternity house basement that I outfitted it as a photo studio. I worked for a celebrity stylist, Alexa Winner, driving all over NYC in my 1997 Saab to find unique shooting locations. My crazy NYC crazy adventure eventually led me back to my hometown of Framingham, where my first “studio” was in my parent’s garage. After a year, I  upgraded to a 300 square foot space in a mill building, right across the hall from what would eventually become Beauty PARLR and RLR Studio, a 2,500 square foot space. And in the same building as what you know and see today as PARLR.







With the help of our incredibly talented team, our amazingly loyal clients, and a lot of hard work and planning, PARLR was born in 2018. PARLR houses our salon and spa and portrait studio, as well as PARLR Brand Studio, our business-to-business graphic and website design, photography, and videography agency.
This company is such a deep-rooted passion project for me, as it truly represents my heart and soul. Every single detail in our space has been deliberately placed and handpicked to convey a feeling of uniqueness, from the music, to the decor, to the lighting and customer service. Each client’s experience with us matters to me so deeply. I want each client to feel like a personal friend of mine walking through our doors. PARLR is a home I created to harbor my deep love for the industry, my craft, and my love for leadership. I feel privileged and honored to have a space that allows me to live my dream. I am blessed to work alongside such an incredibly talented group of individuals who allow me to lead them on a daily basis. And I am truly grateful and humbled by our clients, who have made this whole dream possible. Our clients make us who we are, and it is as simple as that.


rachael schtifter

founder + ceo

carli rubin

coo + beauty director

kelly downing

director of marketing

sarah casasanto

director of graphic design

lealyn walsh

director of photography

noah lin

director of videography

andrea marshall

master stylist

melissa roach

master stylist

emily higgins

master stylist

erin wylie

master stylist

jennifer dillen

master stylist

dyanna liverpool

master stylist

meaghan andreano

master stylist

nina dantas


jenny paulus


nina johnson


mandy fraifer


michelle poulos

master esthetician

lori webber

master esthetician

allison cattafesta

portrait manager

sarah whiting

salon + spa manager

danielle souza

salon receptionist

wendy kornbliet

experience supervisor

PARLR is a special place because of our people, culture, and teamwork. Feel you could be a great fit? Click the button below to learn more about life at PARLR and to submit your resume.

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Copyright 2020 PARLR. 

All Rights Reserved. 

Site Design by PARLR Brand Studio.

Monday:   CLOSED  phones open

Tuesday:  10AM to 8PM

Wednesday:  10AM to 8PM

Thursday:  10AM to 8PM

Friday:  9AM to 6PM

Saturday:  9AM to 5PM

Sunday:  CLOSED

1 Watson Place, Suite 201

Framingham, MA 01701

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Cancellation Policy:  To cancel or reschedule your appointment(s), we kindly ask that you give us 24-hours advanced notice. If we are not notified within 24 hours, the card on file will be charged 50% of the booked service. To cancel or reschedule, please call 508 202 9538.

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