A Dream Come True

The PARLR journey began outside my dorm during my college years at Hofstra University in 2010. One night while stuck inside during a huge blizzard, I picked up a camera for the first time ever. At 19 years old, I had no idea how impactful this first shoot would be on my career. I did makeup and hair on my friends Nicole and Katy, and using my friend Charlie’s camera, I took photos of my friends in the snow. I felt something spark inside of me when I took these photos, something powerful. From that moment I was sent on a fierce eight-year mission to pursue my dream.

Ladies and gentlemen, I present to you: PARLR. After that night in the blizzard, I worked anywhere I possibly could. I made portable studios in my dorm, rented the basement of a fraternity house, worked for a celebrity stylist, Alexa Winner, and drove all over NYC in my 1997 Saab to find unique shooting locations.That crazy adventure eventually led me back to my hometown of Framingham, where my shoots took place in the garage of my parent’s house. I then upgraded to renting a 300 square foot space right across the hall from what would eventually become Beauty PaRLR and RLR Studio, a 2,500 square foot space.

With the help of all of our incredibly talented team, our amazingly loyal clients, and a lot of hard work and planning, ALAS… I bring you to where we are today: our PARLR. PARLR houses our salon, spa and lifestyle photography department as well as our business to business creative design and content agency, PARLR Brand Bakery.
This company is such a deep-rooted passion project for me, as it truly represents my heart and soul. Each client’s experience with us matters to me so deeply, that every single thing in our space has been deliberately placed and handpicked to convey a feeling of uniqueness. From the music, to the decor, to the lighting and customer service, I want each client to feel like a personal friend of mine walking through our doors. PARLR is a home I created to harbor my deep love for the industry, my craft, and my love for leadership. I feel privileged and honored to have a space that allows me to live my dream. I am blessed to work alongside such an incredibly talented group of individuals who allow me to lead them on a daily basis. Lastly, I am grateful and humbled by our clientele, who have made this whole dream possible. Our clients are what makes us who we are, and it is as simple as that.



meet our beautiful team

Rachael Lynsey Rubin

Founder & CEO

Carli Rubin

Chief of Operations & Beauty Director

Lealyn Walsh

Director of Photo + Video

Sarah Casasanto

Director of Graphic Design

Andrea Marshall

Master Stylist

Emily Higgins

Master Stylist

Melissa Roach

Master Stylist

Dyanna Liverpool

Master Stylist

Erin Wylie

Master Stylist

Nina Dantas


Meaghan Andreano

Master Stylist

Jennifer Dillen

Master Stylist

Jenny Paulhus


Nina Johnson


Lori Webber

Master Esthetician

Alexandra Agbey

Master Esthetician

Michelle Poulos

Master Esthetician

Vanusa De Souza

Nail Technician

Sarah Whiting

Salon & Spa Manager

Danielle Souza

Salon Receptionist

Wendy Kornbliet

Experience Supervisor

Jamie Schiloski

Lifestyle Photographer

Billie Klein

Executive Assistant


Interested in joining the PARLR team? Simply fill out the following information along with a link to your online portfolio or resume and we'll be in touch should you be a good fit for the team.

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1 Watson Place, Suite 201

Framingham, MA 01701

Monday   CLOSED

Tuesday  10AM to 8PM

Wednesday  10AM to 8PM

Thursday  10AM to 8PM

Friday  9AM to 6PM

Saturday  9AM to 5PM

Sunday  CLOSED

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To cancel or reschedule your appointment(s), we kindly ask that you give us 24-hours advanced notice. If we are not notified within 24 hours, the card on file will be charged 50% of the booked service. To cancel or reschedule, please call 508-202-9538.

Copyright 2020 PARLR.  All Rights Reserved.  Site Design by PARLR Brand Bakery.

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